Q:

Snapalite: How It's Made

There’s a clever new LED safety light for night running/biking. Is it any good? And who invents this stuff?

Nov 14, 2012
Outside
Outside Magazine
A:

As a product developer with Linckia, Scott Hardy spends his days thinking up new gear, as well as helping other inventors go to market. We called him to find out how to get the dream job of full-time gear inventor.

People always ask inventors the same dumb question: How do you get all your ideas? But, really, how do you get your ideas?
They are always out of a need that comes up in your own life. Most night running lights suck, and I was tired of having them fall off or fail. I run three or four times a week, around three to five miles. But it’s dangerous to be out on the roads without a light. There are more distracted drivers than ever.

With almost any other light on the market, you have to clip it on, wear it as a headband, or hook it to a waistband, which then your shirt or jacket covers. The idea was to sandwich your jacket material in a plastic clamp, so you could place it anywhere.

First we printed a working prototype by SLA (the high-end 3-D printing technology that uses strong plastics). We tested at Reach the Beach, the relay in New Hampshire that goes all night, so people need a safety device. We got a lot of feedback. People talked about the placement of the button and the ease of putting it on and taking it off.

You were 25 when you started your first company, NEOS. Can anyone still invent a killer product and start a company?
Right now, the number of startup bike companies is unbelievable. If you connect the dots of Kickstarter with Alibaba with new prototyping tools, you can really just come up with something and manufacture it wherever pretty easily.

The question is scale. Can you get to a point where your garage business is paying you a salary that’s equal to what you would get working for someone else? For a lot of people that might be 50 or 100 grand a year, and just to enjoy doing your thing in your garage. But can you scale your business up to make that?

It’s possible. The opportunity to create a subcult brand is better now than ever. A large segment of the outdoor goods market is looking for niche things, not made by the millions in China. They are willing to pay a premium. It’s locavore culture meets consumer products.

But you didn’t do that with Snapalite. Your light is made in China.
We had a bigger market in mind, and at first we approached U.S. manufacturers. The U.S. has been hammered by the departure of so much manufacturing that it’s surprisingly hard to find a factory interested in taking on a new project. The domestic factories are either really busy because they have a lot of opportunities, or they are not set up to work with independent developers. Two of our products have been made in the U.S., but for the Snapalite, we went abroad.

If someone wants to be an inventor of outdoor gear, what areas should they focus on?
I tend to work on things that solve problems right in front of me. I run, bike, hike, and ski near my home in Vermont. Other inventors see opportunities elsewhere. Right now there's a wave of new mothers generating baby product ideas—especially mothers in the workforce who are higher level marketing people. All of a sudden they’re home with the kids and solving design problems.

We have a few long-range product development projects, but I enjoy small, simple projects like the running light where people use it right away. It becomes a direct dialog with people. Runners will start trying my light in a few weeks. I’m sure there will be some good feedback and some bad. I can’t wait!

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