We pushed other samples of Kind’s new nuts and spices line on Fuller, and he was polite enough to make “Mmm” sounds into our tape recorder. But when he ate the one crisscrossed with stripes of bitter chocolate, he was knocked out. “Oh, that’s good,” he said. “With the salt going on. Wow. By far the favorite, a no-brainer.”
On the nutrition side, the bar has less sugar than most energy bars in the category and low sodium for a product with “salt” in the title. The proportions of protein and low sugar made for a bar that didn’t give us the harsh rush we got from other products.