GM Drops Anti-Bike Ad

Placement "not meant to offend" riders

Oct 14, 2011
Outside Magazine

General Motors is pulling an advertisement aimed at college students that derided cycling and attracted widespread ire from the cycling community. "They will be taking the bicycle ad out of the rotation, " said GM spokesman Tom Henderson "We respect bikers and many of us here are cyclists." The ad featured a picture of a young woman in a car smiling at bike rider and was captioned "Stop Pedaling...Start Driving." The ad's headline read "Reality Sucks," and encouraged students to take advantage of a GM program offering discounts on a Chevy Sonic car and Sierra pickup truck.

Read more at The Los Angeles Times

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