British Olympians Upset at Shoe Rule

Nike athletes may be forced to wear Adidas

Feb 9, 2012
Outside Magazine

Agents representing top British athletes are objecting to a rule that could force runners to wear Adidas shoes on the medal stand at this summer's Olympic Games. Adidas supplies the British Olympic team with warmup suits and uniforms, meaning all athletes, even those sponsored by rival shoe companies like Nike, will compete in Adidas jerseys. But athletes have traditionally been allowed to wear their own sponsor's shoes both in competition and to other Olympic activities. Agent Ricky Simms, who represents world 5,000-meter champion Mo Farah, said the rule could put athletes in trouble. "This enforcement by the BOA will cause to athletes to breach their contracts is new because before it was never enforced. It is not fair on the athletes." Several athletes have threatened to appear on the medal stand without shoes if BOA does not back down.

Read more at The London Telegraph

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