Californians Ski for Free at Utah Resort

Publicity stunt also offers free Thursdays

Jul 26, 2012
Outside Magazine

A Utah ski area will offer free, unlimited skiing to California residents all winter long. Eagle Point Resort, located 18 miles east of Beaver in the Tushar mountains, says its Free Days initiative will also include free access to lifts and slopes for every visitor on Thursdays in January. The resort was closed for eight years before the managers of a New York hedge fund bought it in 2010 and pumped millions of dollars into improvements. The owners say they modeled the free skiing offer on Las Vegas casinos. "By owning or controlling all of the restaurants, services and rental properties around the resort and maintaining low overhead, we have the same advantage as the Vegas resorts," CEO Shand Gadbaw said in a statement. Eagle Point averages 450 inches of snow per year and is schedule to open on December 21. 

Via Sacramento Bee

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