Burton Restructures, Closes Program Brands

Will shutter Costa Mesa headquarters

Oct 25, 2012
Outside Magazine

Burton Snowboards announced Tuesday that it will close down its Forum, Special Blend, and Foursquare brands and scale back several others as part of a restructuring. The Program brands were purchased in 2004 with the "intent to keep snowboard companies in the hands of snowboarders." In a prepared statement, Burton said that it would also turn its Analog brand back into a snow-only line, and would transition to only selling its Gravis line of shoes and bags in Asia. "Burton has experienced several years of income growth since the recession and paid out bonuses to employees over the last two years,” CEO Jake Burton said. “That said, the economy has a voice of its own that we all have to listen to, and the message is clear: Do what you do best and focus purely on it." Among the affected include Forum-sponsored riders Pat Moore and Andreas Wiig and Analog team surfer Nathan Fletcher, whom Burton plans to "transition out."


Not Now

Open a World of Adventure

Our Dispatch email delivers the stories you can’t afford to miss.

Thank you!