Bear Grylls Announces Partnership with ZOZI

Giving away 100,000 local adventures

May 21, 2013
Outside
Outside Magazine

Survivalist Bear Grylls announced a partnership with ZOZI, an adventure travel company, to become the brand's lead spokesperson. Grylls will be leading a team of celebrity experts to help with guided experiences and adventure-based stunts.

ZOZI and Grylls have launched a campaign to give away 100,000 local adventure experiences—such as sunrise hot air ballooning and water-powered jetpacking—to launchthe partnership.

Last spring, Grylls walked away from Man vs. Wild. Here's the story behind his surprising move.

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