Ethiopia's Super Food

Is teff the new quinoa?

Ethiopia is not exactly known for it's abundance of food—it’s one of the world's poorest countries. But each year, 6.3 million farmers cultivate teff, an ancient, nutrient-rich grain that might give quinoa a run for its money.

Teff's tiny seeds are packed with iron, calcium, protein, and amino acids—and they're naturally gluten-free.

And as western consumers begin to notice teff's super-food properties, the Ethiopian government hopes to double teff production by 2015, according to the Guardian. Ethiopia's farmers also hope to benefit from its newfound popularity.

"Teff is second nature to an Ethiopian; so who better to supply it?" says Sophie Kebede, a London-based business owner specializing in teff. "We have this sought after grain being grown in the country, so why can't an Ethiopian farmer benefit from this?"


To prepare for this feat, Solarz logged 150-mile weeks for two months. During the race, he ingested bananas, hummus wraps, granola bars, and sports drinks—more than 5,000 calories total.

"This was the most physically demanding of all my six Guinness records," Solarz told CNBC. "I knew that the record was just within my reach, but I would need to get in the best shape of my life."

In addition to the treadmill record, Solarz holds two records for marathon running, one for climbing 33,000 feet in fewer than 12 hours, one for hitting all 468 stops on the New York City subway in less than 23 hours, and another for drinking at 250 bars in in day.


Oof. At least they're made in America this year, right?

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