Watch out, action sports world. California-based GoPro announced Friday that it plans to go public.
GoPro filed the first documents for its initial public offering Friday morning, according to a press release. The extreme action camera maker follows in the footsteps of Twitter and cloud storage company Box, both of which also filed for confidential IPOs.
The move lets GoPro keep much of its operating information secret until shortly before shares begin to trade.
According to the New York Times, JPMorgan is the lead banker on the offering. The financial services firm declined to comment.
Want to know more about the man who started it all? Read our story on Nick Woodman, GoPro's founder.