OutsideOnline Twitter The White House @whitehouse #ActOnClimate climate change act 30-percent reduction carbon pollution power sector 2030 EPA Environmental Protection Agency now time

It's time to #ActOnClimate.     Photo: The White House/Twitter

EPA Proposes Coal-Fired Regulations

White House responds with #ActOnClimate

Search #ActOnClimate on Twitter and see @WhiteHouse's social media response to the official proposal issued this morning by Environmental Protection Agency (EPA) administrator Gina McCarthy for our nation's power plants to reduce 30 percent of greenhouse gas pollution by 2030.

The document targets some 600 coal-fired power plants and presents states with energy efficiency–based options (install new wind farms, solar panels; join cap-and-trade programs) for how to go about achieving the outlined emission-reduction goals.

Page 345 proposes emission-reduction goals by state. The EPA asks Montana, Ohio, and Maryland (among others) to the cut average pounds of CO2 emitted per megawatt from fossil fuel–fired electricity-generating units by more than 100 marks.

"Right now, there are no national limits to the amount of carbon pollution that existing plants can pump into the air we breathe," President Obama said in a weekly address tagged #ActOnClimate. "None."

The #ActOnClimate campaign aims to heighten the climate change conversation by trending pictures of families, national and local parks, and damage from extreme weather on Twitter.

Hopping on the trend, @WHLive quoted @GinaEPA earlier this morning: "We will never … have to choose between a healthy economy and a healthy environment," if we #ActOnClimate and the proposal goes untouched—however unlikely—by Republicans.