Almost since its inception in 2009, the ride-sharing app Uber has been at war with licensed taxi companies in cities all over the world. The latter have remonstrated that Uber dodges regulatory hurdles to undercut the competition, sparking protests like the intentional gridlock London cabbies staged in June.
Undeterred, Uber has upped the ante in New York City. In a blog post on its website Monday, the company announced that uberX, its low-cost service (read: your ride is more likely to be a 15-year-old Subaru than a sleek black sedan), is now more affordable than taking a cab. The company has cut its rates by 20 percent, so a ride from Grand Central to the Financial District will now cost you $22, $2 less than the average taxi fare.
Uber has made it clear that the reduced prices are a temporary change meant to win over more customers. If it proves successful, however, the cheaper rates could remain in place.
As its website states, "These prices are only in effect for a limited time. The more you ride, the more likely we can keep them this low!"