Eddie Bauer doesn't just want to outfit you for the outdoors. Now the apparel and gear company wants to get you outdoors.
The Eddie Bauer Adventure Guide, a free iPhone app, will be available in August to help you plan outdoor activities in more than 10,000 locations across the country.
"Inspiring and enabling people to get outside and live their adventure is what we do as a brand," said Mike Egeck, Eddie Bauer's chief executive officer according to a Pitch Engine report. "Our new iPhone app makes it easy to do just that."
The Adventure Guide offers expert reviews, step-by-step directions, weather conditions, duration, and terrain type for almost any weekend trip or afternoon outdoor activity (snowshoeing, stand-up paddleboarding, hiking, mountain biking, and skiing, to name a few). Eddie Bauer hopes to expand activity types and locations with future releases.
So, if you have just two hours for a hike in Seattle, the Adventure Guide will provide you with information such as driving directions to the best trailhead, hours of available daylight for your quick hike, total elevation gain, and—of course—which Eddie Bauer gear best suits your needs on the terrain (you saw that one coming, didn't you?).