Ironman Launches Women's Outreach Program

"Women for Tri" will attempt to boost participation numbers

Dec 18, 2014
Outside Magazine
ironman womens

The program is currently seeking female athletes to serve as mentors.    The Pug Father/Flickr

On Wednesday, Ironman announced a new program called “Women for Tri,” which seeks to empower and inspire female athletes.

The program aims to increase awareness of women’s triathlon, in addition to providing training resources and other content for female triathletes. The company’s post is short on specifics, but Ironman said it is looking to assemble a board of directors composed of women who are passionate about triathlon to run the initiative. Interested women are encouraged to apply at [email protected].

The company is also looking to recruit a “street team” to mentor new female triathletes. Details will be released in the coming months.