On Wednesday, Ironman announced a new program called “Women for Tri,” which seeks to empower and inspire female athletes.
The program aims to increase awareness of women’s triathlon, in addition to providing training resources and other content for female triathletes. The company’s post is short on specifics, but Ironman said it is looking to assemble a board of directors composed of women who are passionate about triathlon to run the initiative. Interested women are encouraged to apply at [email protected].
The company is also looking to recruit a “street team” to mentor new female triathletes. Details will be released in the coming months.