Bradley Wiggins to Found Cycling Team

Will highlight UK's up-and-comers

Jan 8, 2015
Outside Magazine
sir bradley wiggins cycling

Sky, with whose professional team Wiggins rode for six seasons before deciding to part with them this coming April, will sponsor his new team.    Robert King/Flickr

This week, British Olympic gold medalist and Tour de France champ Bradley Wiggins announced he would end his professional road cycling career at this spring’s Paris Roubaix in preparation to regain his track fitness for a final Olympic run in 2016. A second announcement, issued Thursday, hints at his retirement plans: The 34-year-old says he will found a professional team to compete on the road and track.

The team, to be named Wiggins, has the backing of British Cycling and Sky, the broadcasting company that sponsors Wiggins’ current team. The team’s racing schedule will be announced in the spring.

In founding the team, Wiggins says he aims to showcase developing British riders. “I want to build something to inspire kids and to reach all those people who might be on the fringes of the sport,” he says.