Columbia Sportswear Chairwoman Busts Up Robbery

Nov 11, 2010
Outside Magazine

Gert Boyle, the 86-year-old leader of Columbia Sportswear, thwarted an armed robbery attempt at her home by setting off a silent alarm. After the robber held her up at gunpoint outside and then led her inside, she told him she had to turn off her alarm. Instead, she tripped a silent panic button. Police showed up and caught the man.

You can read the full AP story here, but all you really need to know is what she said to the policeman who came to brief her on the investigation.

"He mistakenly wore a North Face jacket, and he asked her how she was doing," Sergeant Neil Hennelly told the AP. "She said she was doing fine until that jacket walked through the door."

-Joe Spring

Filed To: Gear

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