Wanna stop shark finning? Yao Ming does, too. For a donation of just $100, the organization Stop Shark Finning will put up a billboard in a high-traffic area of China that features Ming and a plea to stop shark finning, writes TreeHugger. The billboards have been very affective in capturing the attention of Chinese citizens, and after seeing them, 82 percent of those who saw it said they would stop or reduce their consumption of shark fin soup.
Ming has been a long-time shark advocate, and recently appeared in this commercial that is being played throughout China.
-- Lisa Lombardi