<em>Outside's Go</em> Names Walker Mason Publisher

Jun 1, 2007
Outside Magazine

(Santa Fe, NM) May 29, 2007 - Outside's Go , the new travel and style magazine for active and affluent men, today announced that Walker Mason has been named Publisher. Mason will be based in the New York office and will report to Chairman and Editor in Chief, Lawrence Burke.

Mason was previously Associate Publisher and will replace Launch Publisher Jacob Hill. Hill will join investment concern Hayfield Capital, where he will specialize in the media and entertainment industries.

Prior to joining Go , Mason spent the last nine years at ESPN the Magazine. As part of the launch team, Mason rose from Senior Sales Representative to most recently Director of Advertising and Sales Planning. Mason has also held positions at Men's Journal, GQ and Glamour. He began his career as a media planner at Young and Rubicam.

"Walker brings more than 20 years of magazine experience to Go," said Burke. "His experience, combined with his extensive sales ex in categories such as luxury goods, spirits, and fashion, is a tremendous asset to the magazine."

"I've followed Mariah Media's success for years, and now to lead this groundbreaking new magazine is an ideal match for my success in launches and in the men's lifestyle category", said Mason. "This has been an untouched audience until now and we're thrilled at how well-received Go has been so far."

Mason received his B.A. in communications, with a minor in psychology, from Denison University, in Granville, Ohio. He is an avid sports enthusiast with a passion for hiking, sea kayaking, biking, and golf. He lives in Connecticut with his wife and two children.

Outside's Go is the only travel and style magazine for active and very affluent men. With a circulation of 200,000, Go recognizes for the first time that worldly, accomplished men enjoy adventurous trips and uncompromising travel experiences. Go is published quarterly by Mariah Media Inc., publisher of Outside, the only magazine to receive three consecutive National Magazine Awards for General Excellence which is celebrating its 30th anniversary this year. MMI also publishes the Outside Buyers Guide, OutsideOnline, and owns Outside Television, Outside Radio, Outside Books, and Mariah Media Custom Publishing. Outside's Go comes to virtual life at www.OutsideGo.com .

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