Long before energy gels dominated the quick-hit fuel market, you might have spotted endurance athletes swiping honey packs from the local KFC to suck down mid-marathon. Now Honey Stinger, a honey-based energy gel ($1.39; 866-464-6639, www.honeystinger.com), is bringing some buzz back to the golden nectar. Stinger's four founders jumped on a 2001 University of Memphis study that found that the sugars in honey don't fall as high on the glycemic index as maltodextrin and the other simple sugars contained in most energy gels. Translation: Honey doesn't spike your blood-sugar level as quickly or drop your glucose levels as rapidly, thereby providing more sustained energy. But before you stuff a honey bear in your shorts for your next long ride, know that Honey Stinger adds Vitamin B, potassium, and sodium to its bee product to aid in absorption and provide electrolytes. Next year, chocolate and banana join the current flavors, ginseng, mint, and natural.