In 2008, Starwood Capital Group will take green lodging to an industrial scale with the high-rise "1" Hotel and Residences. The company has enlisted the NRDC as an adviser and plans to use recycled materials, incorporate water- and energy-saving fixtures, and devote 1 percent of revenue to conservation. The first location is set to open in Seattle.
Closer to nature, and also for 2008, the Ritz-Carlton Molasses Reef comes to West Caicos Island, in the Turks and Caicos, with the maxim: "Develop without overdeveloping." A stewardship program will preserve archaeological relics and reintroduce the endemic rock iguana. molassesreef.com