Club Med is branching out into more "upmarket" territory, and the company's $60 million overhaul of its Buccaneer's Creek resort, which reveals its white-sand beaches in mid-December on the Caribbean shores of Martinique, in the Lesser Antilles, sets the new standard.
The 55-acre, coconut-palm-grove property blooms with bougainvillea, hibiscus, and frangipani, as befits Martinique's hothouse status as the "Island of Flowers." The resort's 293 brand-new French Caribbeanstyle rooms and suites come with goodies that wouldn't have been dreamed of back in 1969, when the resort originally opened: pillowtop beds, CD players, flat-screen televisions, and deluxe "rainshowers." Other resort trappings include a jetted, 5,000-square-foot infinity pool surrounded by a flotilla of plush daybeds with glittering sea views. Club Med specializes in nonstop activity, so the resort's three beaches cater to every sand-and-surf whim. Seaside Zen? A new fitness palapa hosts yoga, meditation, and Pilates. Jet skiing? Head to the water-ski-and-wakeboard dock, on the same stretch of sand as the beach volleyball and live music. Quiet beach time more your thing? A third shore is strictly nonmotorized. Seven nights from $1,775, based on double occupancy, including airfare, meals, and activities; 800-258-2633, www.clubmed.com