My Company: Richard Woolcott

Founder, Volcom, #48

Bike commuting "begins a process of calibration for the day," says year-round rider Tom Demerly, of TriSports.com

Bike commuting "begins a process of calibration for the day," says year-round rider Tom Demerly, of TriSports.com

Nineteen years ago, snowboarding brought the two worlds of surfing and skateboarding together. We saw that change coming, so we positioned ourselves for it. Today we're a bigger company, but we also have a responsibility to stay true to what the brand is about. Most of our executives surf, skate, and snowboard. Through the summer months, we have half-day Fridays so people can go enjoy the beach, and a lot of people take advantage of the company skate park at lunch. We offer yoga once a week. We have two houses at Pipeline, which employees can use for vacations. Our newest program, Volcom University, offers employee classes during work hours on everything from how to live a happier life to the basics of finance to learning how to snowboard. We take a very humble approach. I'd still be living in the same trailer on the beach near Laguna Beach today if the state hadn't torn down the park a few years ago.

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