What does the adidas-Five Ten buyout mean for climbers?

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When reports surfaced last month that adidas was planning to acquire American climbing and outdoors shoe maker Five Ten, the companies dismissed them as rumor. Yesterday, however, they made it official: the German giant has reached an agreement to buy Five Ten for $25 million in cash.

Five Ten is one of the leading brands in the climbing industry —their Galileo is my go-to all-around shoe—and Thursday's announcement left many climbers wondering whether the corporate takeover would mean a drop in quality for their footwear of choice. Charles Cole, Five Ten's founder and president, says they have nothing to worry about.

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