Outdoor Retailer Preview: Technically Casual

The outdoor industry has practically perfected technical fabrics and fillings—they breath, they keep you warm, and they defend you from rain, sleet, wind, and snow. But only recently have companies created technical clothing that inspire compliments when you're out on the town. Here's some of the apparel we'll be testing out in our local watering holes and restaurants.


Woolrich Exposure: Woolrich successfully takes lumberjack aesthetic and turns it into a style you can wear without looking hokie. The company's new Exposure is a lightweight 800-fill down jacket with heritage styling, snap chest pockets, snap barrel cuffs, and unexpected quilting. It's uber warm and mountain ready. Available fall 2012, $199, woolrich.com

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