The Curious Case of Andrew Badenoch and His Zero-Fuel Arctic Expedition

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Badenoch, training. Photo: Joe Bell

This spring, Andrew Badenoch plans to launch a 7,000-mile trip from Bellingham, Wash., up to the southern coast of the Arctic Ocean, before looping back. His locomotion will be a fatbike and a small packable raft. The former marketer, who ditched his corporate job to live aboard his sail boat and write, has never done an expedition like this before. But that hasn't stopped around 200 individuals—many of whom don't even know Badenoch—from raising nearly $10,000 $10,500 to support his mission, via Kickstarter.

Whether they're driven by a quest for fame, a search for answers, or a politcal (awareness-raising) objective, major expeditions attract attention and make for good headlines. Oftentimes, corporations sponsor trips, and/or the trips act a fundraising vehicles for nonprofit organisations. Not so for "Fatbikerafting the Arctic," Badenoch's Kickstarter campaign. His benefactors are people who just think his trip sounds interesting, and who want dibs on the things—from a documentary movie to an expedition training guide—that he plans to create once the trip is complete. And Badenoch, by his own admission, is just a guy who wants to prove a point.

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