Shredders, Start Your GoPros

I snuck away on Saturday for a ski day at Taos, my first of the season. The mountain was in fine form, thanks to a storm track that dumped nearly two feet of snow last week, and my little posse and I started the day with a hike to 12,481-foot Kachina Peak. From the top, we had stellar views across the valley to Wheeler Peak, New Mexico’s high point, and to an avalanche-swept bowl on Lake Peak, just to the south. Our run down Main Street was chunky on top, but softer towards the bottom, and we followed that with another couple laps on the Ridge, skiing foot-deep powder in the trees of Treskow and Billy Sol—the kind of hero snow that made me wish I had a helmet cam. 

If I had, I could have filmed our turns and put it up on claimMYrun, a new “purpose-media” website where skiers and boarders post POV videos of their favorite lines on their favorite mountains. CMR went live two weeks ago and its more than 250 original videos have been viewed 35,000 times, arguably making it the fastest-growing collection of DIY, user-generated ski flicks on the web. You might think the biggest user group are dudes in their 20s and 30s, but the kids are moving in fast. “Ten and 11-year-old boys love it!” founder Brett Hills told me when we met up for après ski beers at the Stray Dog. “They don’t want to just ski the sweet lines, they want to document them and claim them." Like this clip from Coop and his gang of 12-14 year-old freestylers from Snowmass.   

Snowmass Jib from JF Bruegger on Vimeo.


Filed To: Adventure, Media, Athletes, Skiing and Snowboarding

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