Build a Community

DL BYRON started the urban cycling blog Bikehugger because he noticed a trend. Then trendspotters began to notice him.

Apr 16, 2012
Outside Magazine
The end product

The end product    Photo: Bikehugger

On Humble Beginnings: It started six years ago when I noticed an uptick in the amount of cyclists on the road. My agency, Textura Design is in the blog-building business and wrote a book about it—Publish & Prosper: Blogging for Your Business—there at the start of social media years before. Then, at the urging of my colleagues, I started blogging about the bike and urban cycling.

On What Makes a Good Blog: It’s not the tool, it’s the content. You’ve got to have the content, and make it interesting, for people to read. Twitter and Facebook are just different channels. Blogging and publishing now are like running a cable network. You’ve got to syndicate yourself, but it doesn’t matter where you are if your content isn’t strong.

On What Tools to Consider: The tools are much easier than when we started, and most are free. It’s when you get into traffic and turn it into a job or business that you need to consider hosts, apps, and servers. I’d focus first on your voice and point-of-view.

On Growing Pains: What’s been most helpful is keeping it real. There are a lot of distractions. You get pulled and pushed in different directions. Keep your focus on what you do and do it well.

On the Future: We’re pouring content into Google+ and are focused 100 percent on mobile technology.

On Advice for Newbies: Don’t quit your day job.

Filed To: Adventure, Biking

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