How to Be Seen Better When Out for a Run: Brooks NightLife 2.0

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Fluorescent colors and reflective stripes certainly make you more visible to drivers when you're running at dusk or in the dark. But a new study by Brooks Running shows that low light perception is more scientific than just throwing some glare at oncoming traffic.

Brooks Running product designers went to the brain lab to understand how the human eye sees, and how the brain processes information in changing light. They found that a combination of brightness, contrast, and reflectivity not only help the brain of someone driving a car, for example, understand that it's looking at a human shape it should avoid, but respond at lightning speed.

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