What Does a Clothing Company Know About the Fish Business?

 

It turns out, quite a bit, if that company is Patagonia.

This manufacturer of outdoor apparel and footwear that we've frequently written about here at Outside, in its quest to continue to make the world a better place, is introducing Wild Salmon Jerky in three flavors: smoked black pepper, smoked chili pepper, and smoked teriyaki.

The company isn't switching paths from making clothing and footwear to producing food. But it sees an opportunity in sustainably harvested salmon jerky to influence and improve the fishing industry.

More at Outside

Elsewhere on the Web

Comments