Colin Firth's Campaign to Save the "Earth's Most Threatened Tribe," the Awá

Colin Firth has teamed up with Survival International to call for people to take action against the illegal logging and violence wiping out the remaining few hundred Awá of the Brazilian Amazon. Survival International calls the Awá the "Earth's Most Threatened Tribe."

"The Awá's forest is being illegally cut for timber," says Firth in the video. "When the loggers see them, they kill them. Their bows and arrows are no match for guns. And at any other time in history, that's where it would end. Another people wiped off the face of the Earth, forever. But we're going to make sure the world doesn't let that happen.One man has the power to stop the loggers: Brazil’s Minister of Justice. But it’s just not his priority. Let’s push it up his list."

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