Soon There Will Be No Need to Turn Your Head While Swimming

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A new form-fitting snorkel promises to eliminate the need to turn your head while swimming. It's called the Powerbreather, and it earned a finalist nod in the accessories categoy at the ISPOBrandnew Awards—a tradeshow that bills itself as the largest start-up competition in the sporting goods industry. Its debut there certainly inspires a number of questions.

The first and most obvious being, will anybody wear this thing?

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