The independent programmer dedicated to the nation’s more than 140 million active outside enthusiasts to be available on Xfinity TV’s Sports Entertainment Package.
Independently owned Outside Television will begin to launch on Comcast’s Xfinity TV systems across the country starting in June 2012. The Outside Television channel, born of the now 35-year-old Outside magazine, is geared to the more than 140 million outdoor enthusiasts, who participate regularly in outdoor activities and the healthy lifestyle surrounding them.
“More than half of Americans already embrace this lifestyle, and there are millions more who are very likely to become converts,” said Dennis Gillespie, senior vice president of distribution for Outside Television. “These are also the very same people who tend to engage themselves more deeply in digital media activities that video providers like Comcast’s Xfinity TV were some of the very first to create.”