The Tour de France and the Giro de Italia are two of the best-known bike races. Even people who don't race—don't even ride bikes—know about them.
There is another Grand Tour that should be just as well known: The Giro Donne. But it's not. The Giro Donne has two factors working against it: it routinely overlaps with the Tour de France, and it's a race for women.
Rapha, a Great Britain-based luxury cycling clothing brand, is attempting to change that. As it develops and promotes its women's cycling clothing line, it's making a film about the history and experience of riding the Giro de Donne.