The Buy One Give One Model Comes to Bicycles

Source2

This September, Specialized Bicycles will release a limited edition Source Two WBR. It’s not a bike for winning high speed road races or for hurling yourself down rocky outcroppings. It’s a metro-styled urban cruiser that won a host of design awards in Europe last year.

But the best thing about this limited edition bike is that when you buy one, Specialized will donate a Buffalo Bicycle to World Bicycle Relief (WBR), an organization that distributes culturally appropriate bicycles in rural sub-Saharan Africa, where the bike is the single most important tool to achieve independence.

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