Introducing the Swatch Freeride World Tour by The North Face

Three separate ski and snowboard tours joined forces last week to become one international series for freeriding. The Swatch Freeride World Tour, the Freeskiing World Tour, and The North Face Masters of Snowboarding will become the Swatch Freeride World Tour by The North Face, with six events scheduled for the inaugeral 2013 season.

The title is still a bit unwieldy, but fans of freeriding will now be able to see the best skiers and snowboarders compete in one place. “I couldn't be more stoked to hear that the The North Face Masters of Snowboarding and FWT will be combined for next season," American snowboarder Ralph Backstrom said in a press release. "I look forward to seeing some more North Americans at the European stops, some more Euros in North America, and an increased talent pool.”

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