Scarpa Footwear: An Innovative Shop Snags Chris Davenport

In Powderwhore's first ski trailer for its 2012 Choose Your AdventureChris Davenport is on a boat, one in Antarctica, skiing sick lines, singing and dancing and raising the roof. 

He’s probably crooning so contentedly because he is in one of the most beautiful and hard to reach places in the world shredding pristine slopes and being ridiculous for the camera.


Another reason he might look so smug is that he just signed a deal with Scarpa, a leading Italian footwear brand. And he’s not just going to be one of Scarpa's athletes. Along with serving as a Scarpa ambassador and testing new Scarpa products, Davenport will be a key member of the product development team for a new line of Scarpa freeride boots coming out in time for the 2013/14 season.

Davenport is one of the most accomplished big-mountain skiers in the world. "I’m a product guy, a gear geek if you will. I love equipment, I love tweaking it, and I believe that you can always make a better product," he said. "There’s very definitely an opportunity in the freeride category—a product for a specific set of needs that doesn’t yet exist in the marketplace. I’m joining Scarpa to be involved in the development of the strongest boot line yet, specifically built for the needs of freeride and sidecountry skiers."

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