Outdoor Style in Sun Valley

An Italian chef, a pro snowboarder, and five other Sun Valley, Idaho, locals tell you the best way to play in one of America's most pristine mountain towns

Sun Valley Idaho Mat Gershater entrepreneur

Mat Gershater    Photo: Chris McPherson

Ever since the first chairlift was installed in 1936, Sun Valley, Idaho, has been a magnet for progressive thinkers. Meet the next generation of adventure-seeking entrepreneurs ensuring that maverick spirit endures.

On Mat Gershater: Henley by H.W. Carter and Sons ($120); Chambray shirt by Patagonia ($79); Type II wool jacket by Levi’s Made and Crafted ($375).

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