There’s a saying in Sun Valley that you have either three homes or three jobs. Mat Gershater is definitely in the latter group. In 1998, when the Flagstaff, Arizona, native was 19 years old, he founded Mountain Adventure Tours, a summer camp for kids that offers everything from horseback riding to video-editing courses. During the rest of the year, the 34-year-old runs a film-production company, Ben Reel Productions, shooting everything from commercials to documentaries to webisodes for outdoor-gear companies. “There are a lot of us here who said, ‘We’re not going to participate in your recession,’” Gershater says. “‘We’re going to make it work.’ It’s not easy, and we don’t make as much money, but it’s more fun.”
On Mat: Crewneck T-shirt by Sunspel ($56); Waffle crewneck sweater by Levi’s Made and Crafted ($225); Five-Pocket jeans by L.L.Bean Signature ($69); Weekender Strap watch by Timex ($48); sunglasses his own.