Danny MacAskill vs. San Francisco

Oct 8, 2012
Outside
Outside Magazine

Or maybe that should be Danny MacAskill vs. Remington. Look, I'm not criticizing the Scottish trials prodigy for selling out—mountain biking's a tough way to earn a buck, and you gotta make a living where you can. I am, however, laughing uncontrollably at the copywriters and creatives at Remington. "Superior Power. Unbelievable Precision. Unique Touch Control." I mean, somebody thought these seven words were a good reason to try and link their boring men's grooming product to MacAskill's insired riding? Don Draper would not be pleased.

—Aaron Gulley

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