Danny MacAskill vs. San Francisco

Or maybe that should be Danny MacAskill vs. Remington. Look, I'm not criticizing the Scottish trials prodigy for selling out—mountain biking's a tough way to earn a buck, and you gotta make a living where you can. I am, however, laughing uncontrollably at the copywriters and creatives at Remington. "Superior Power. Unbelievable Precision. Unique Touch Control." I mean, somebody thought these seven words were a good reason to try and link their boring men's grooming product to MacAskill's insired riding? Don Draper would not be pleased.

—Aaron Gulley

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