Nike Lance Armstrong sign. Photo: Bump/Flickr
Bicycling's Joe Lindsey has written two detailed articles on the business of being Lance Armstrong. Right now, business is not good. After Nike dropped Armstrong following his decision to step down as chairman of Livestrong, several other major companies announced plans to sever ties with the cyclist. The other companies that decided to cut ties with Armstrong include Trek, Giro, FRS, Honey Stinger, 24 Hour Fitness, Anheuser-Busch, and Radio Shack.