For years, runners have been told that technology—bags of air, gel, shock absorbing and overbuilt arch and heel support—is supposed to make running better. Still, there is no proof that overbuilt support systems reduce injury or make running better for you. In fact, there are many studies now that show just the opposite.
Skora began four years ago as a passion project of founder and CEO David Sypniewski, a longtime runner. He set out to design a shoe that would allow him to run more naturally.
"There is indeed now a movement toward products that encourage more natural running form," says Sypniewski. Some call it barefoot, minimal, natural or free. "We believe that the best technology available is the human body, and design our products to respect this. Skora shoes allow the human body to function as naturally and efficiently as possible."