Outside Television is ready to unveil the first phase of a significant programming push with a quintet of original shows.
The active lifestyle and adventure-sports proponent, created in mid-2010 from Outside magazine and the former Resort Sports Network, will bow a new season of morning staple Outside Today and present newsmagazine Dispatches, featuring CBS News correspondent Serena Altschul. There’s also a surfing/travelogue entry centering on India, a second campaign with snowboarder Jeremy Jones, and the best of the Reel Rock Film Tour.
“We’re entering a pretty aggressive programming phase,” Rob Faris, senior vice president of programming and production for Outside Television, said. “This is the beginning of the development slate we’ve been working on. We want to forge an identity with viewers and online users and distributors to give them reasons to want Outside Television.”