Patagonia Proves Responsible Business Can Be Profitable Business

M Untracked Jacket and Pants

In fall 2013, Patagonia will celebrate its 40th anniversary, proving once and for all that responsible business can also be profitable business. In the words of Patagonia founder Yvon Chouinard, "only those businesses dancing on the fringe are going to be here 100 years from now."

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