Specialized Overhauls Apparel Line

Velodramatic_clothinglaunchride-6990The Big Easy. Photo: Robertson/VeloDramatic

In Morgan Hill, California, last Saturday morning, a small peloton riding a phalanx of Roubaix SL4s, Tarmacs, and Venges rolled out on a loop that Specialized CEO Mike Sinyard calls The Big Easy. The 60-mile circuit, one of Sinyard’s favorite weekend jaunts, takes in two famous area climbs, including the perennial Tour of California hump up Tunitas Creek, as well as plunging descents, pastoral hills, and a coastal stretch with views over the infamous Mavericks surf break.

This wasn’t, however, Sinyard’s standard weekly tour. It was the culmination of two years of work by his company to reinvent its apparel program, and everyone in the 30-strong group, half journalists (myself included) and the remainder Specialized employees and racers, were decked from helmet to cleat in red and white S-branded gear.

Filed To: Biking, Gear

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