Long before minimalist shoes altered the running landscape, Craig dos Santos, 31, made his own. “I used to put my shoes in the oven to heat them up so I could remove the middle layer of padding,” says the former Rice University cross-country and steeplechase competitor. In 2011, he founded Andover Games, which produces mobile apps for clients like National Geographic. These days, he runs in Golden Gate Park before work and fits in the occasional marathon, ultra, or century ride. “Being an endurance athlete and an entrepreneur both put you at the edge of self-discovery,” he says. “In sports, you’re optimizing the way your body works. As an entrepreneur, you’re optimizing business efficiency. Things are constantly changing in both arenas.”
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