The true reason so many tech geeks are drawn to endurance sports? “It’s the data,” says Jason Shen, 27, cofounder of Ridejoy, a social network that connects drivers and passengers so they can share the cost of road trips. “There’s so much that can be analyzed: distance, speed, elevation.” An elite college gymnast—he was captain of Stanford’s 2009 NCAA championship team—Shen is now a committed runner. He also concocts monthlong fitness challenges for himself—say, most handstand pushups (25)—and documents his efforts on his blog, the Art of Ass-Kicking.
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