Live Simply T-Shirt

Nov 21, 2011
Outside Magazine
Patagonia Live Simply T-shirt

Patagonia Live Simply T-shirt    Photo: Courtesy of Patagonia

There are plenty of gear companies with progressive business practices and well-earned reputations for pitching in and giving back. And then there’s Patagonia. The company will reuse or recycle your old and stanky Capilene long underwear. It partnered with a bunch of musicians who also give a damn; buy songs on iTunes created for the ­Patagonia Music ­Collective and 61 percent of the proceeds go to the artist’s favorite envi­ronmental charities. And Patagonia recently joined forces with eBay to create a microsite to encourage reselling of its garments. So are you surprised that every dime from sales of the limited-edition Live Simply T-shirt go to support those affected by last year’s Japanese tsunami? Neither are we.

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