K2 Superstitious Skis

Nov 21, 2011
Outside Magazine
K2 Superstitious

K2 Superstitious    Photo: Courtesy of K2

There's a symbolic pink ribbon embedded at the base of this ski, near the tail. The link to breast-cancer awareness is subtle, but the impact of K2's Superstitious—a go-anywhere all-mountain ski with a touch of tip rocker for easy turn initiation—has been impressive. K2 donates a portion of the proceeds from all of its women's skis and boards to the Breast Cancer Research Foundation. To date, it's contributed more than $1 million to the cause worldwide.

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