A varying pattern of earth-colored prints designed to obscure the wearer from view, worn by hunters and members of the U.S. military. Army-surplus jackets have long been a popular urban fashion trend, and a dark green camo pattern can now be found on everything from yoga pants to high-end bags. As for hunters, in 2009 Gore-Tex launched the Optifade pattern with its hunting-clothes company Sitka, bringing sharp-looking performance wear to hook-and-bullet dudes.
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