Polaroid Sues GoPro

Claims patent infringement over cube-shaped camera

Nov 3, 2015
Outside Magazine
Polaroid Sues GoPro

C&A Marketing claims the cube-shaped Hero4 Session rips off the design and functionality of the Polaroid cube.    Retro00064 / Flickr

On Tuesday, C&A Marketing, the company that owns the rights to manufacture the Polaroid Cube, filed suit against GoPro on claims that GoPro’s Hero4 Session camera infringes on a Polaroid patent, according to CNBC. The Hero4 Session is a small and durable action camera. The Polaroid Cube is also a small action camera, but it sells for $100, one-fourth the cost of a Hero4 Session. C&A Marketing claims that the cube-shaped Hero4 Session was built from the design and functionality of the Polaroid Cube, CNBC reported.

In a lawsuit filed in U.S. District Court in New Jersey, C&A Marketing is asking for all profits from the Hero4 Session and for GoPro to stop manufacturing the camera. A representative from GoPro defended the company, telling CNBC that the Polaroid Cube was released after GoPro had already started to work on the Hero4 Session.

An hour after the lawsuit was filed, GoPro’s stock fell more than 2 percent. According to Forbes, the company’s shares have dropped more than 60 percent since the beginning of this year.