Hard Sell

The PR spin that keeps tourists coming when rabies, kidnapping, and other calamities make headlines

An Iraqi soldier stands guard duty while fellow troops pass through a highway checkpoint.     Photo: Michael Larson/U.S. Navy

Perhaps the toughest job in the travel industry belongs to those who must convince tourists that a destination is safe in the wake of, say, serial kidnappings. We spoke to pitchmen in some of the stickiest spots on the planet to see how they manage crises without whitewashing.

From Outside Magazine, Mar 2012 Get the Latest Issue

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